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Should You Invest $1,000 in Costco Stock in October?

2026-10-06 09:30 •Neil Patel •The Motley Fool Neutral Axe Cap view: Neutral •Equities•Earnings•Consumer•Retail •COST

Axe Cap view

Costco’s Quality Isn’t Enough to Justify the Price Right Now

Strong growth and demand at Costco face headwinds from an expensive valuation.

Costco remains a giant in global retail thanks to its scale and loyal customers. Its steady 14.7% annual earnings growth over the last decade is impressive. But a price-to-earnings ratio over 44 suggests the market is pricing in a lot of future growth already. For South African investors, this is a familiar story—paying up for quality means waiting for patience to pay off. Meanwhile, the rand’s recent volatility against the dollar makes buying US exposure more complex; USD/ZAR at current levels could bite into returns if the rand strengthens. Our local retailers like Shoprite show solid demand but nowhere near Costco’s global moat. Buying Costco here feels like tipping into a high-cost growth story that needs to deliver exactly as expected. If inflation eases or profit growth slows, the stock could stumble. That’s enough reason to wait for a clearer entry point. this is just our opinion and not financial advice

How I would invest

Avoid buying Costco shares now due to stretched valuations and rand volatility. Instead, watch USD/ZAR closely and consider local retailers like Shoprite for more accessible consumer exposure.

What I would watch
  • COST
  • USD/ZAR
  • Shoprite
What could go wrong
  • Costco maintains strong earnings growth despite high valuation
  • Rand weakens further increasing US exposure costs
How strongly I feel

6/10

Costco is a high-quality business with durable demand, massive scale, and consistent earnings growth of 14.7% annually over the past decade. However, the author recommends patience rather than immediate investment, citing a steep price-to-earnings ratio of 44.3, despite shares trading 16% below their peak. The stock is suitable for quality-focused investors but not a screaming buy at current valuations.

Our take is based on reporting first published by The Motley Fool.

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